Thieves broke into a music and movie retailer in Seattle on Sunday morning, stealing about $7.000 worth of merchandise, and - quite possibly - ending the high definition format war.
After all, when a thief thinks he won't be able to sell your product for pennies on the dollar, you may have a problem convincing ordinary consumers to fork over their hard earned cash at something close to retail price.
We'll let Mike Batt explain... he's a vice president for Silver Platters - an independent retailer with four stores in the Seattle area - and he's been quoted tonight in the Seattle Post Intelligencer:
"They seemed to know what they wanted."
What was missing?
"They basically took our whole Blu-ray section... genre didn't matter to them."
We called the store to verify this and were told that, yes, they were wiped out of Blu-ray Discs on Sunday, about seven thousand bucks worth.
We then asked if they sold both high definition formats, HD DVD and Blu-ray.
Once again, the answer was yes. But they still have a "good selection" of HD DVDs, as none were taken.
So there you have it, my friends... Blu-ray: backed by Sony, preferred by Blockbuster... and thieves.