Petros
Thief IV
- Joined
- 19 May 2003
- Messages
- 3,038
its one thing to say you have a better product but its another to insult the users of the product you are trying to compete with and draw them to you. Apple has always come across in a condescending and "cheap" fashion.
I don't like these ads much either. Advertising is at its best when it makes you go "Hey, those are some amazing features! I want/need that!"
Apple seems to have built its userbase around "all the cool kids have our product". These ads are the converse of that statement. Rather than the old ad methods that merely imply that not using Apple products make you uncool, this one comes out and abrasively says "WHAT YOU HAVE SUCKS". They're basically trolling their potential customers, and it's ineffective at best.