This isn't intended to fuel a PC vs. Mac debate, but I've never had an antivirus app for my Mac. There have been a couple of trojans made to attack OS X, but no viruses, yet. When that changes I will install antivirus software. So the commercial might stretch the truth a bit, but it doesn't lie flat-out either.
That may be so, but what happens if it's too late. I don't mean to offend but I don't understand why someone would take a reactive approach like that rather then a proactive approach. It's bad enough that anti-virus vendors are almost always a step behind as it is because they have to react to new viruses, but to say that I won't use an anti-virus until I get infected seems kind of illogical. That being said it comes back to knowledge. You know the risk is there, I assume that you probably have some sort of firewall, possibly a backup regime and if you did get hit then you really have nobody to blame but yourself right
.
On the other hand, Joe Blow over here has 10 years of digital photo's, taken with his camera (that worked right out of the box I'm sure) and has never backed anything up, has no anti-virus because the commercial said he didn't need one, oh and has a habit of opening every single attachemnt (I'm sure none of us know anybody like that). We happens when a virus comes out for mac and eats all his photos??
My point is that I'm not saying the commercials are lying, everything they say can be taken as truth in the proper context, and frankly for most of us they make no real difference. Personally I don't like macs, and these commercials are not going to make me want to go out and get one, just like the mac people here probably don't feel the need to switch to a PC whenever they see advertising for Windows etc. No, these commercials are targeting the people who don't have the knowledge and understanding to look beyond what is being said in them, and will take it all at face value.
**Disclaimer**
And just to clarify I too am not trying to start any kind of debate, I'm not saying that PC's are better then Macs or vice versa, but simply stating the issues, as I see them, with Apple's new line of advertisments.