have you ever met him? how do you know he's NOT an idiot? i just don't like the guy. don't think there's a single other person (maybe other than Gates) that has his own line of product, and sells it for quite a bit more than something identical, just colored differently. Honestly..... i think he'd make more money from hardware if he worked something out to make said hardware perform a lot better, be equally priced as it's identical counterparts...... and quit with all the stupid gimmicky crap. like the Fatal1ty mouse...... i'm sure there are other mice out there that are a LOT better than it..... people just look at the mouse and think "OOH, Fatal1ty! he MUST use this mouse, so it MUST be the greatest!" he probably doesn't even use half the crap that has his own branding on it.