'Targeted Advertising' is evolving..

Discussion in 'Submitted News' started by Erbmaster, Dec 1, 2007.

  1. Erbmaster

    Erbmaster Moderator Folding Team

    Messages:
    1,195
    Location:
    Middle Of Nowhere - UK
    Whilst many enjoy advertisements geared directly to their wants/needs, other feel this is an invasion of privacy.
    Recent developments show that this technique is being honed daily to improve Ad companies' potential revenues.

    Personally I'm of the mindset: 'If I want something I'll go find it. Targeted advertising certainly wouldn't influence me to buy anything!'

    See the full article at : - YahooNews
     
  2. melon

    melon MS-DOS 2.0 Political User

    Messages:
    854
    Location:
    Ásgarðr
    I would imagine that the biggest challenge is getting people to pay attention to advertising at all. I'm completely oblivious to all of it these days, even though I work in marketing! Targeted advertising certainly is "the future," but I still think that too much of it relies on duping the uninformed. A good product with good word-of-mouth still carries a lot of weight.
     
    tdinc likes this.
  3. Erbmaster

    Erbmaster Moderator Folding Team

    Messages:
    1,195
    Location:
    Middle Of Nowhere - UK
    I agree, I feel if being told what I like, and what I want to buy kinda condescending.
    The suggestion being we can't think or formulate our own opinions regarding what we, the consumer, wants to buy.
     
    tdinc likes this.