I saw the first MPAA anti-piracy commercial for the first time tonight at my local theater. If you haven't heard about the ads, there is a story on Wired here. An excerpt from the article discusses what I saw tonight: "The first trailer features David Goldstein, a set painter who says that piracy hurts him more than film industry executives. Each ad ends with the tag line, 'Movies. They're worth it.' The campaign will also include a website that outlines the moral implications of illegal downloading as well as the legal and practical consequences." Not that I especially want to see such an ad before the film starts, but I have to hand it to the MPAA for doing a pretty decent job with it. The message was much more subtle than that of the RIAA's "you steal and we sue you." It's funny that the RIAA recruited millionaire pop stars to head their anti-piracy campaign, while the MPAA is using behind-the-scenes people that don't make the big bucks. Here's a question: Would you feel bad for stealing money from Britney Spear's paycheck, or from the paycheck of Mike the Boom Operator? Maybe the RIAA needs to take notes. Anyone else seen this ad in the theater?