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How can you use Microsoft trademarks or product names?
Referential Use:
You may generally use Microsoft trademarks or product names to refer specifically to Microsoft products. Microsoft does not object to your making referential use of our trademarks or product names (but not logos) in advertising, in books and other printed matter, on clothing or other promotional items, on-line and Internet locations, at public exhibitions or demonstrations, in your own software applications, in television programs / commercials / movies, and/or in video tapes; provided you follow our trademark guidelines; and provided the use is not disparaging. Your use must not mislead the public as to Microsoft sponsorship, affiliation or endorsement of your company, or your products or services.
There may also be appropriate situations where you may claim that your product, services or book are "for use with", "for" or "compatible with" our product(s). For example, there are specific guidelines prepared to assist you in making reference to this type of compatibility for Microsoft® Windows® CE, Microsoft® Windows NT®, and Microsoft® Windows® 98.
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TM vs. ®
Trademark rights are acquired by the proper, continuous use of the trademark. A trademark that has not been registered with the Trademark Office is noted with a TM . Registered trademarks are noted with a ®. Although specific permission is not required for referential use, Microsoft does request that you use our trademarks and registered trademarks correctly and refer to them properly. Proper reference includes marking them with the appropriate trademark symbol (® or TM) and using the correct product descriptor (at least 50% of the time).You should refer to the full product name and mark our trademark(s) completely at the first and most prominent reference, or as soon as practicable thereafter. To determine how the Microsoft product name should appear, please check the Microsoft product box or splash screen within the product.
In addition, Microsoft would appreciate it if you would provide the following notice within your product and/or product documentation which attributes ownership of the mark(s) to Microsoft Corporation:
___________________ and ________________ are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
Titles
Microsoft does not review or specifically grant permission to use its trademarks in book titles, series titles, website titles, or other titles. Publishers should consult their own legal counsel regarding proper referential use of others' trademarks in their titles. Titles that refer to Microsoft trademarks are generally appropriate so long as: (1) the Microsoft trademark does not appear as the first word or otherwise as the most prominent part of the title; (2) the Microsoft trademark is not used in any other manner that might suggest Microsoft's affiliation, sponsorship, or certfication (e.g., using Microsoft trademarks as part of logos, designs, or other graphics); (3) the book cover does not include any Microsoft logos, logotypes, icons, trade dress, or other designs; (4) the book includes a prominent disclaimer of association with Microsoft; and (5) Microsoft's trademarks are properly marked with the appropriate a TM or ® symbol and attributed to Microsoft.
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© 2002 Microsoft Corporation. All rights reserved. Terms of Use.
Last Updated: Jan 04, 2002
also from their website....