I was in Beta and I have seen this game grow by leaps and bounds, but it is far far from being a game for the masses.
I absolutely love the game. I played Dark Age of Camelot for just over a year and I switched to SWG when I was invited into Beta. SWG allows quite possibly the most varied character development system in a MMORPG to date. Virtually no avatar looks the same, unless they are wearing matching armor, but there are still differences in body size, style, shape, and most apparent - Species.
Right now SWG does not have an overwhelming amount of content and there are still a lot of bugs, but unless you are a hardcore gamer planning on playing the game more than 8 hours a day trying to be uber, there is plenty of content already.
From Jabba's Palace on Tatooine to the treehouse villages on Endor, there is a massive universe to explore.
My character is a mix of many different professions. I can tame wild creatures like Dewback, Ronto, and Bantha. I have Master Scouting skills, I have some Medic skills, I am a pistoleer, I have some artisan skills in crafting, and I still have plenty of skill points to spend.
The first Month is free. If you are a fan of MMORPGs like EQ or DAoC - or if you are a Star Wars fan, The game is worth a try.
[edit] here is the GamePro official SWG Game of the Week Post
http://www.gamepro.com/gamepro/domestic/games/features/30084.shtml
And the review is here -
http://www.gamepro.com/computer/pc/games/reviews/30053.shtml