The reason Nero are doing this is basically there are dozens of perfectly good free CD burners now and of course every time you buy a computer it comes with a piece of trial CD burning software on it!
Take -
ImgBurn - a fine example of basic functionality of CD burning.
Nero has done what a lot of other utility software developers end up doing to make a daily crust - add more content and so justify bringing out a new version yearly.
The result is bloatware. This has a side effect of pushing people away.
Look at what happened to the web browser Navigator for example. People got tired and developed Firefox.
Norton and others have all been found guilty of falling into this trap.
This sales route ultimately leads to many disgruntled existing customers as they have to fork out more money for things they don't want just to get bugs fixed.
Which is odd as the #1 rule in business is - don't annoy your existing customers!
I prefer a company to sell me separate packages that can operate integrated if used together so I buy exactly what I need. These can be updated much easier than a huge package and keeps the 'fat' off.
I've been in the industry 29 years now, you'd think these companies would look at the history of software development and its sale practises and not head down the same slippery slope of a dead end.
I guess since we let them do this to us, we've ultimately only got ourselves to blame. :yowch:
