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Microsoft have announced their new image format which is a competitor to standards like JPEG and PNG.
Windows Media Photo is a new file format for continuous-tone still images that surpasses the limitations of existing image formats.
Windows Media Photo supports a wide range of features including:
- Multiple color formats for display or print
- Fixed or floating point high dynamic range image encoding
- Lossless or high quality lossy compression
- Extremely efficient decoding for multiple resolutions and sub-regions
- Minimal overhead for format conversion or transformations during decode
Windows Media Photo delivers a lightweight, high performance algorithm with a small memory footprint that enables practical, in-device encoding and decoding.
Source: Microsoft