I found the story somewhere .. lemme find it and ill link it here
News item submitted by Latino.
HP joins critics of Dell sell
DELL has again been accused of registering its competitors' brands on Google AdWords.
Hewlett-Packard, BlackBerry and Palm are the latest to say their trademarks have been snapped up.
HP has accused Dell of appropriating its company name and the iPAQ brand in an effort to drive sales of its competing line of Axim handhelds.
Dell raised the hackles of Acer and Toshiba last week when searches on the terms "Acer notebook" and "Toshiba notebook" in Google's advertising program directed click-throughs to the Dell website.
Acer has threatened to sue over the conduct.
Denying the allegations, a Dell spokeswoman said it had bought only the generic terms "notebook" and "laptop".
But Dell has registered "Hp Ipaq" and "Ipaq", in an apparent attempt to piggyback on the popularity of its competitors' products.
"We believe it's a misleading tactic," an HP spokesman said.
"If you're promoting a product that you can't supply you're wasting the customers' time and undermining the Google experience."
Dell's portfolio of competitor brands includes "Palm", "Treo", "Tungsten" and "PalmOne", all trademarks of the well-known handheld vendor. Also on the list is "Blackberry", which is very close to the trademarked BlackBerry mobile email device.