I sent this out to my colleagues but so far no response, hopefully someone here knows what I'm supposed to do. Here's the deal ...Some of our new pc’s showed up and of course, they are loaded with bloat. I wipe the disk, install a fresh copy of 7, use the same serial that is on the CoA on the bottom of the machine... And activation fails. I call MS, go through the automated activation process and it’s working. I don’t want to have to do this for the remaining 99 machines. But I can’t for the life of me figure out what I’m supposed to do. Once I capture an image it is going to have that machines activation code. I’ll have to change it but if I do that , I’ll have to call in. Is there a better way … Before anyone says KMS ... I don't see why I should buy a KMS key, when I have perfectly legitimate keys on these new machines, plus I don't have a 2008 R2 server so I don't even think KMS is an option. Honestly, it seems the best way to do this is just use one of the many activation hacks.