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http://www.rocketboom.com/vlog/archives/2005/12/rb_05_dec_02.html
Now you can put a face on the battle between Firefox and Internet Explorer. Sort of. Rocketboom went out into New York's Washington Square Park on a cold autumn day, and stopped random people, ranging from college students to parents to retirees, and asked them which browser they preferred. Most Firefox fans were able to cite specific things they liked about the browser, but those who used Explorer, for the most part, fell back on the "it's all I know" argument, presenting what could be a huge marketing opportunity for Firefox. It's utterly unscientific, but still fascinating.