Forcing you to watch ads

[technokid88]

According to New Scientist, Philips has filed a patent for technology to force viewers to watch the ads in a program. Basically they plan to add extra flags to the Multimedia Home Platform that would stop controls from working until the ads are finished." From the article: "Philips' patent acknowledges that this may be 'greatly resented by viewers' who could initially think their equipment has gone wrong. So it suggests the new system could throw up a warning on screen when it is enforcing advert viewing. The patent also suggests that the system could offer viewers the chance to pay a fee interactively to go back to skipping adverts."

New Patent by Philips
http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220060070095%22.PGNR.&OS=DN/20060070095&RS=DN/20060070095

I guess its this or Popups by Microsoft for your TV

New paten by Microsoft
http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220060064700%22.PGNR.&OS=DN/20060064700&RS=DN/20060064700

 

[Khayman]

a fee to not have adverts? Hmmm i smell a tv licence fee type situation brewing,

Its a stupid idea, comepltey fracking stupid. Stoping people changing channels will never be allowed

 

[ray_gillespie]

It shows up Sky to be the rip-off that it is, when they charge to view AND still have adverts!