This weekend Burger King launched their own perfume called "Flame". I don't know how they came up with this name but I was thinking why couldn't they have added "Whopper" to it? That would have made more sense. You can find out more about this perfume at the Burger King site on: http://www.firemeetsdesire.com/ Here is a news article with more details on this perfume by Burger King: http://www.whec.com/article/stories/S708396.shtml?cat=565 Man I'm hungry after reading this now! I think I'm gonna get me some Fudruckkers!