EA to embed Ad's in games

**Aprox** · September 1st, 2006

http://www.techweb.com/wire/ebiz/192...RCKHSCJUNN2JVN

EA is going to start embedding ads in various parts of games, they claim it will enhance gameplay.... BS. I wish EA would just die, they buyout all the good small devs and force them to pump out rushed crap. Anyways.... interesting news none the less.

**madmatt** · September 1st, 2006

EA had sponsors in the last NFS. Burger King, Axe, and Cingular come to mind.

**kcnychief** · September 1st, 2006

EA is also working with ESPN to support real-time sports scores that will scroll across the bottom of the screen like you see on ESPN and ESPN2 currently

**lancer** · September 1st, 2006

aprx its not about embedding, they've been doing that for ages, what they are doing new is making the ads dynamic, so that the ads you see in game will now be updated. so the next time you start nfs for instance instead of that coca cola billboard, it could be a cheetos billboard. This only applies to the PC and xbox new games.

**Aprox** · September 1st, 2006

I realize that some degree of advertising has been in not only EA titles but others for a while now. Its just that now it appears they are making it more obvious and perhaps even part of the game, and thats what makes me mad. Here is a quote that someone posted on a seperate site.

Starting with Need for Speed: Carbon and then moving on to Battlefield 2142, EA Games will begin embedding dynamic contextual in-game advertising. These ads will appear in various places throughout the virtual world, and according to EA will actually 'enhance' game play. While I don't want to turn this news item into a rant, it must be said that I'm rather fed up with EA Games and their cookie-cutter formulaic commoditization of gaming. If these games are to carry prominent in-game advertising, then I would expect that they retail for less than normal price - which does not appear to be the case. I also expect innovation and reliability to be the major focus of a games company, not just the generation of new revenue streams. EA would do well to examine their rusty model of rushing out essentially the same bug-ridden games every year with slight changes and charging premium prices for them. Remember that as a consumer it's up to you whether you want to reward this business model or not.

I dont think It could be put any better than that. Am I the only one that feels this way?

**lancer** · September 1st, 2006

i actually don't care, for instance if its a fairly realistic game in game coca cola cans are fun to see.

**Aprox** · September 1st, 2006

Originally Posted by lancer

i actually don't care, for instance if its a fairly realistic game in game coca cola cans are fun to see.

It really depends on the method in which they incorporate the ads. In some instances I agree with you, but usually only when its a natural and un obtrusive way. Knowing EA they will most likely present the ads in unnatural and obvious ways, basically shove the ads down your throat and make you look at them constantly.

Land Locked · September 1st, 2006

It works this way, they slowly feed it to you and you accept it as natrual.
If you don't like it, don't buy it! Of course no one will listen to me anyway,
I warned people years ago about pay-per-view. I said, "Don't pay and it
will go away." Even after NBC's fiasco trying to charge for the Olympics
it is here to stay because people pay for it! What's next?

September 1st, 2006	Top \| #1
Aprox OSNN Veteran Addict Joined: August 2004 Location: California, USA Posts: 2,735 Blog Entries: 1 Reputation: 2036 Power: 142	EA to embed Ad's in games http://www.techweb.com/wire/ebiz/192...RCKHSCJUNN2JVN EA is going to start embedding ads in various parts of games, they claim it will enhance gameplay.... BS. I wish EA would just die, they buyout all the good small devs and force them to pump out rushed crap. Anyways.... interesting news none the less.

September 1st, 2006	Top \| #2
madmatt Bow Down to the King Joined: April 2002 Location: New York Posts: 13,312 Reputation: 4090 Power: 297	Re: EA to embed Ad's in games EA had sponsors in the last NFS. Burger King, Axe, and Cingular come to mind.

September 1st, 2006	Top \| #3
kcnychief █▄█ ▀█▄ █ Joined: April 2005 Location: Massachusetts Posts: 16,949 Reputation: 4941 Power: 305	Re: EA to embed Ad's in games EA is also working with ESPN to support real-time sports scores that will scroll across the bottom of the screen like you see on ESPN and ESPN2 currently XBOX Live Gamertag: kcnychief

September 1st, 2006	Top \| #4
lancer There is no answer! Joined: October 2004 Location: FL, USA Posts: 3,087 Blog Entries: 3 Reputation: 1430 Power: 137	Re: EA to embed Ad's in games aprx its not about embedding, they've been doing that for ages, what they are doing new is making the ads dynamic, so that the ads you see in game will now be updated. so the next time you start nfs for instance instead of that coca cola billboard, it could be a cheetos billboard. This only applies to the PC and xbox new games. "The world has just got smaller now, but people have got further away."

September 1st, 2006	Top \| #5
Aprox OSNN Veteran Addict Joined: August 2004 Location: California, USA Posts: 2,735 Blog Entries: 1 Reputation: 2036 Power: 142	Re: EA to embed Ad's in games I realize that some degree of advertising has been in not only EA titles but others for a while now. Its just that now it appears they are making it more obvious and perhaps even part of the game, and thats what makes me mad. Here is a quote that someone posted on a seperate site. Starting with Need for Speed: Carbon and then moving on to Battlefield 2142, EA Games will begin embedding dynamic contextual in-game advertising. These ads will appear in various places throughout the virtual world, and according to EA will actually 'enhance' game play. While I don't want to turn this news item into a rant, it must be said that I'm rather fed up with EA Games and their cookie-cutter formulaic commoditization of gaming. If these games are to carry prominent in-game advertising, then I would expect that they retail for less than normal price - which does not appear to be the case. I also expect innovation and reliability to be the major focus of a games company, not just the generation of new revenue streams. EA would do well to examine their rusty model of rushing out essentially the same bug-ridden games every year with slight changes and charging premium prices for them. Remember that as a consumer it's up to you whether you want to reward this business model or not. I dont think It could be put any better than that. Am I the only one that feels this way?

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September 1st, 2006	Top \| #6
lancer There is no answer! Joined: October 2004 Location: FL, USA Posts: 3,087 Blog Entries: 3 Reputation: 1430 Power: 137	Re: EA to embed Ad's in games i actually don't care, for instance if its a fairly realistic game in game coca cola cans are fun to see. "The world has just got smaller now, but people have got further away."

September 1st, 2006	Top \| #7
Aprox OSNN Veteran Addict Joined: August 2004 Location: California, USA Posts: 2,735 Blog Entries: 1 Reputation: 2036 Power: 142	Re: EA to embed Ad's in games Originally Posted by lancer i actually don't care, for instance if its a fairly realistic game in game coca cola cans are fun to see. It really depends on the method in which they incorporate the ads. In some instances I agree with you, but usually only when its a natural and un obtrusive way. Knowing EA they will most likely present the ads in unnatural and obvious ways, basically shove the ads down your throat and make you look at them constantly.

September 1st, 2006	Top \| #8
Land Locked Old Timer Joined: May 2005 Location: Kentucky Posts: 5 Reputation: 0 Power: 86	Re: EA to embed Ad's in games It works this way, they slowly feed it to you and you accept it as natrual. If you don't like it, don't buy it! Of course no one will listen to me anyway, I warned people years ago about pay-per-view. I said, "Don't pay and it will go away." Even after NBC's fiasco trying to charge for the Olympics it is here to stay because people pay for it! What's next?

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