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Old July 1st, 2009 Top | #1

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Default Ads coming to dashboard? (360)
saw this article over at Kotaku. Might front page it after they get an update.

http://kotaku.com/5305087/ads-coming...-360-dashboard

Sean Alexander, director at Microsoft's Advertising Business Group, has suggested that you could soon be seeing advertisements every time you fire up your 360 dashboard. Apparently, Microsoft "plans to bring IAB specifications for rich media technologies, including Silverlight, to Xbox Live within the year". With Silverlight being Microsoft's version of/competitor to Flash, MediaPost say "Silverlight-powered media on Xbox will have the same appearance as ads seen on a Web browser".
Since the goal is for advertising companies to launch the same campaign across multiple platforms - desktop, TV, mobile phone and Surface (Microsoft's touch-screen table) - it sounds a lot like the tech would be used on the 360 to display ads on your dashboard. And not the gaming ads you already see. Regular ads.
This had better only be for Silver users. I'm not paying an annual fee to get stuck with ads.
We've contacted Microsoft for an explanation of how exactly this tech will be used with Xbox Live, and will update if we hear anything.

Somehow I also felt sony would be the first to make this move, though thats all playstation home is.
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Old July 1st, 2009 Top | #2
 
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Default Re: Ads coming to dashboard? (360)
Isn't it already enough that we pay for Gold subscriptions, now we have to pay for ads too?
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Old July 1st, 2009 Top | #3

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Default Re: Ads coming to dashboard? (360)
thats really to bad. being forced to pay to playing games online then being forced to see ads is BS
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Old July 1st, 2009 Top | #4

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Default Re: Ads coming to dashboard? (360)
At first I was like alright? Who cares, ads are everywhere. Then remembered I pay for a subscription, yea that's not right.
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Old July 1st, 2009 Top | #5

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Default Re: Ads coming to dashboard? (360)
Nothing is for sure yet, but I am sure they will be offering some sort of compensation for this. Something like the last.fm comes to mind.
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Old July 2nd, 2009 Top | #6

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Default Re: Ads coming to dashboard? (360)
http://kotaku.com/5305928/microsoft-...advertisements

Dont you just love it when companies say ads help "enhance the experience"
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Old July 2nd, 2009 Top | #7

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Default Re: Ads coming to dashboard? (360)
what the experience of pissing off your customers ?
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Old July 3rd, 2009 Top | #8

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Default Re: Ads coming to dashboard? (360)
they never said who it enhances the experience for
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Old July 3rd, 2009 Top | #9
 
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Default Re: Ads coming to dashboard? (360)
Enhances the experience for ad companies. Ca-ching $$$!
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Old July 3rd, 2009 Top | #10

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Default Re: Ads coming to dashboard? (360)
eh it sucks ... but seriously ... how many of you are on the dashboard long enough to even notice ads (yes there are ads on there now) ... instead of playing games or watching a video?

Not to mention that we don't even know what these ads are going to be like. As long as it isn't intrusive ... why would anyone even care?
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